The 20 Most Influential Style Bloggers in 2016


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As someone who is still in the beginning stages of blogging and wanting to take my blog somewhere far and make it a brand and a household name, I thought it would be a great idea to give credit to the bloggers who have made a name for themselves in the world of blogging.

Lets dive right in!

1. Chiara Ferragni of "The Blonde Salad"

The number one spot has been taken yet again, for the second year in a row by the 28 year old, Los Angeles based Italian blogger. She has more than 5.6 million Instagram followers, 1.2 million Facebook subscribers. On top of her blog she has a growing shoe line, the Chiara Ferragni Collection which is being sold at 300 retailers around the world and brought in almost ten million dollars last year! This year she will be opening her own store in Milan and launch an e-store at She has appeared on more than 25 international magazine covers, including Vogue España, to date.

2. Aimee Song of "The Song of Style"

Aimee Song is a 29 year old L.A based interior designer with an approachable, California casual sense of style. (I must say that I'm a huge fan of it) She was one of the first bloggers to rise to celebrity status and she's stayed on top. With over 3.4 million Instagram followers, solid website traffic, a popular Pinterest page, and a strong Youtube presence. She also has small apparel and jewelry lines.

3. Kristina Bazan of "Kayture"

Jaws dropped when this 22-year-old Swiss model/blogger was named a brand ambassador for L'Oreal Paris in October, a deal allegedly worth seven figures. With more than 2 million subscribers, Kristina Bazan boasts the highest Facebook following of any blogger on this list, and has more than 2.3 million Instagram followers to boot. She's also beloved by high-end brands like Dior, Balmain, Louis Vuitton and Valentino.

4. Julia Engel of "Gal Meets Glam"

San Francisco's Julia Engel 23 year old launched her blog in the year 2011 as a junior in college and turned it into a full-time business in late 2013. Her Lauren Conrad esque looks and pretty, feminine style have garnered her a large audience across Pinterest, Instagram and especially her own website!
5. Wendy Nguyen of "Wendy's Lookbook"

With more than half a million Twitter followers, a sizable Pinterest fan base and the most popular Youtube channel of any blogger on the list (she has nearly 650,000 subscribers and her ""25 ways to tie a scarf"" video has been viewed more than 35 million times). Based in the city of Los Angelus Wendy Nguyen is a force to be reckoned with. While others have expanded their blogs into new verticals like travel or interior design, Wendy has stayed loyal to the classic format: posting outfit posts several times per week.

6. Julie Sariñana of "Sincerely Jules"

Julie Sariñana, 29, is also based in L.A. She started her blog in 2009, and has amassed an Instagram following of 3.4 million, as weak as popular Pinterest account. Her casual, accessible style has parlayed well into a line of T shirts with inspirational sayings and industry-centric quips.

7. Blair Eadie of "Atlantic Pacific"

While studying the style blogging phenomenom at her merchandising job at Gap inc. six years ago, Blair Eadie decided to start her own blog. Today, she's working as director of merchandising at Tory Burch in New York- her true passion, she says is merchandisng, and has one of the best known personal style blogs on the net, with an impressive Pinterest following to match.

8. Chriselle Lim of "The Chriselle Factor"

With more than half a million subscribers, Chriselle Lim is one of the most influential fashion voices on Youtube and pulls in some impressive traffic to her website too. A stylist by trade, Linn launched her blog in 2011 and her high quality editorials have attracted top-tier collaborations like Estée Lauder, Bvlgari and Viktor and Rolf. These days she blogs nearly as much about beauty and interior design as fashion.

9. Gala Gonzalez of "Amlul by Gala Gonzalez"

She's a first timer on the list, the 29 year old London-based Spanish model/blogger/Dj has already launched her own clothing line, done in collaboration with her uncle, Spanish designer Adolfo Dominguez. Her highly trafficked website and strong presence on Instagram and Twitter have helped land her in campaigns with Loewe, H&M, and Mango, among others.

10. Nicole Warne of "Gary Pepper Girl"

Hailing from Sydney Australia, Nicole Warne first launched Gary Pepper Girl as an e-commerce site fir vintage wares in 2009 for which she would model and write. In 2011, she said goodbye to her e-comm business and turned her attention full-time to blogging, scoring covers for Lucky, Elle Australia, Nylon and Net-a-Porter's The Edit, and collaborating with such prestigious names as Chanel, Valentino and Chopard along the way.

11. Jessica Stein of "Tuula"

Jessica Stein also hails from Sydney, and with 2.2 million Instagram and 1.1 million Facebook followers, outranks most of her peers on this list. She always seems to be traveling- she has recently been photographed herself in Mexico and the Maldives and consistently looks great while doing it, which has secured her clients like Revolve Clothing and Dolce & Gabbana Beauty.

12. Bryan Grey Yambao of "Bryan boy"

One of the first bloggers to achieve celebrity status (alongside bestie Rumi Neely), the Philippines native and former "America's Next Top Model" judge is a fixture on the fashion week circuit, attracting a range of collaborators in menswear and womenswear , including Ralph Lauren , Valentino and Gucci. As one of the most outspoken voices in the fashion blogosphere , it's no surprise the he hosts the largest twitter audience of the group with 591,000 followers.

13. Helena Bordon of "Helena Bordon"

As the daughter of Brazilian Vogue Style director Donata Meirelles, Helena Bordon was attending Chanel shows in Paris before she even enrolled in middle school. Now she's a highly successful blogger and the co-founder of fast fashion label 284. Bordon's blog has captured the attention of clients like Salvatore Ferragamo and Chanel, and landed her profiles on both and W magazine's website.
14. Danielle Bernstein of " We Wore What"

Danielle Bernstein made headlines last year when she told Harper's Bazaar that she could make up to $15,000 dollars on a single Instagram post and thats when she had only 70 percent of the 1.4 million followers she has now. The 23 year old New Yorker started her blog as an undergrad at the Fashion Institute of Technology (F.I.T) and has recently collaborated with Nike and Amazon fashion.

15. Negin Mirsalehi of " Negin Mirsalehi"

The perfectly coiffed Dutch blogger, 27, started her blog 2012 after completing her masters degree -"I didn't want to find an average job at an offie or something" she explained. That decision has paid off. Her 2.9 million Instagram followers and much- read blog has attracted the likes of Bebe, Philosophy and Revolve Clothing, and recently landed her the cover of Cosmo Netherlands.

16. Rumi Neely of "Fashion Toast"

One of the OG fashion bloggers, California native Rumi Neely, 32, leveraged her dedicated following to launch hew own made in L.A fashion line. You Are Am I. at the end of 2014. She has collaborated with several major brands including Reformation and Dannijo, and starred in campaigns for Free People and Forever 21.

17. Nicolette Mason of "Nicolette Mason"

Nicolette Mason may not have the highest following compared to some of the other bloggers listed, but she's a highly sought after talent. Following a successful collaboration with ModCloth, she was tapped to help create Target's first ever plus size line Ava & Viv last year, and is a contributing editor for Marie Claire. In addition to chronicling her outfits, Mason uses her blog to discuss issues surrounding body image, sexuality, and race.

18. Susanna (Susie) Lau of "Style Bubble"

One of the very first fashion bloggers to rise to prominence, journalist Susie Lau remains an industry favorite as well as a powerful champion of talented young designers emerging in London and elsewhere. For this, she has been named to the LVHM Prize's expert panel and scored collaborations with brands like Gap, Armani and Dr. Martens.

19. Sarah Vickers of "Classy Girls Wear Pearls"

Young women more interested in emulating Jacqueline Kennedy than Kendall Jenner have found a muse in blogger Sarah Vickers. She and her husband, designer Kiel James Patrick, play out an ultra preppy New Camelot Fantasy on Instagram and the internet is hooked. She has one of the highest Instagram engagement and blog audience scores in our ranking.

20. Margaret Zhang of "Shine by Three"

When she's not updating her ultra popular blog, Sydney-based street style favorite Margaret Zhang is styling (and sometimes shooting) looks for Marie Claire, Harper's Bazaar Australia or consulting like Yeezy and Swarovski. Last year, she was featured in a Clinique campaign, and has also collaborated with Uniqlo, Swarovski, and Louis Vuitton.

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